Owners of Internet resources with traffic of more than 100 thousand users a day who distribute advertising to consumers should take into account the new order of the Ministry of Digital Development, Communications and Mass Media of the Russian Federation.
The document sets out how to send the Internet Development Institute information about the volumes, methods, forms and means of advertising distribution, as well as forecasts of the volume of social advertising. The rules will start working on November 29.
As a general rule, data (except for forecasts) must be compiled for the first time in the calendar year that preceded the year when the obligation to disseminate social advertising arose. Then they will be required to report for each previous year.
For the first time, it is necessary to predict the volume of social advertising for the period until the end of the year, when the notification was received. Further predictions must be made for each year.
For the first time, information and forecasts must be transmitted within 10 working days from the date of receipt of the notification, then no later than November 1 of each year.
